Gnomes
The Ski Experts
Client synopsis.
Gnomes Alpine Ski Sport has been around for a while. I even remember, back in the day, heading out to their shop in the early morning prepping for a big day on the slopes. Having started out in 1983 their brand had done well. But, in 2021, the passionate team were looking for an update and modernisation of their logo to better reflect who they are today.
We tweaked their tagline, redefined their icon, but kept their colours and mountain vibes.
Logo.
The thinkinG
PASSIONATE PROFESSIONALS
The idea behind the refresh of Gnomes logo was to reflect who they were (keeping the mountain icon in some shape or form), strengthen it up to give it some confidence, and clean it up a bit to help it feel more modern and crisp. It was also kept in mind that the logo needed to perform flawlessly online, even at a small sizes.
The concepts
The solution
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