Empowered.
Client synopsis.
No one has more energy than Emily from Empowered, and it’s catchy! At the core of Empowered is a drive to help everyone and anyone feel healthier, happier, through her Pilates done differently. Whether you want to work out in your own time or prefer a little personal motivation with small classes, she has a session to suit any lifestyle.
Logo.
The thinking
A LITTLE SCULPTING
Empowered already had a brand and a logo, but it didn’t quite align with her level of professionalism. So first, we just dressed that up a little, cleaned up the lines, smoothed out the text, and cleared away the clutter. The refreshed logo retains the same energy but delivers a cleaner punch.
Before
After
Website.
The original Empowered website had all the content; It just needed some structure, some organisation of the user journies, and to bring all the styling inline.
Once we defined some endpoints, it was simply a matter of ironing out everything up to that point. After the paths were outlined on paper, we pared back the styling to stop it from getting in the way of the message and created a cohesive look for all the pages.
Now nothing can stop Emily from achieving her goals!
Like what you see?
For a free, no-obligation quote, or to kick start your idea, drop us a line and we’ll form a plan.